Real World
November 2025
Concept
Floam Garden imagines a botanical garden identity through signage, wayfinding, and environmental graphics. The project builds a public-space system that feels calm, playful, and practical.
Visual System
The palette centers on organic greens, muted neutrals, and warm accent tones that feel natural without becoming overly literal. Abstract plant forms give the system its personality across windows, posters, and directional signs.
Typography & Materials
The typography is clean and understated so the shapes and environmental applications can lead. Rounded forms, layered panels, and soft contrast help the identity feel welcoming in real-world spaces.